CFPS 97.9 "98 The Beach" Port Elgin, ON

We are Bruce County’s radio station. Playing the best classic and new rock for all the people of Bruce – from Saugeen Shores, to Kincardine, to Wiarton, Sauble Beach, and beyond at 97.9 FM. We’re still your #1 source for local news, sports, and weather, too. Turn us on, and turn it up!

CFPS 97.9 "98 The Beach": Port Elgin’s Community-Focused Radio Gem

Broadcasting from Port Elgin, Ontario, CFPS 97.9, known as "98 The Beach," offers a refreshing mix of adult contemporary music and community-centric programming that resonates throughout Bruce County. Since its launch, the station has been a cornerstone for local listeners seeking both entertainment and essential updates.

Owned by My Broadcasting Corporation, "98 The Beach" caters to a diverse audience with its blend of classic and contemporary tunes. The station's music selection spans adult contemporary hits alongside commercial tracks that appeal to a broad demographic. Whether you’re enjoying the laid-back rhythms of classic rock or the latest popular hits, CFPS 97.9 ensures a well-rounded musical experience.

But CFPS 97.9 is more than just music. It proudly serves as Bruce County’s go-to source for local news, weather, and sports. The station provides comprehensive coverage of regional events, keeping listeners informed about the latest happenings from Saugeen Shores to Kincardine, Wiarton, Sauble Beach, and beyond. This local focus allows CFPS 97.9 to foster a strong connection with its audience, reflecting the community’s needs and interests.

In addition to its regular programming, "98 The Beach" engages with the local community through various events and initiatives. Whether it’s reporting on local sports teams or providing updates on community activities, the station remains a vital part of the area’s social fabric.

For those in Bruce County and the surrounding areas, CFPS 97.9 "98 The Beach" is the perfect companion for staying updated and entertained. With its commitment to local news and a diverse music lineup, the station continues to be a beloved presence on the airwaves.