Focus Radio (Reynosa) - 1670 AM - XEFCR-AM - Reynosa, TM

Focus Radio (Reynosa) - 1670 AM: A Vibrant Connection Across Borders

Focus Radio (Reynosa) - 1670 AM, officially known as XEFCR-AM, is a dynamic radio station based in Reynosa, Tamaulipas, Mexico. Operating under the Concesión Social network, the station serves not only the local population in Reynosa but also reaches the Latino American community across the border in McAllen, Texas. Broadcasting on the AM band, Focus Radio provides a diverse array of programming that appeals to a wide audience on both sides of the border.

A Hub of Music, News, and Entertainment

Focus Radio is renowned for its broad range of music, news, and entertainment content. The station's musical programming is designed to evoke nostalgia while also keeping up with current trends. It features a curated selection of Spanish-language music, encompassing both classic hits and contemporary tracks. Listeners can enjoy "música del recuerdo" (music from the past), as well as modern popular songs, providing a harmonious blend that caters to varying tastes.

The station’s format extends beyond music, incorporating news and entertainment segments that keep its audience informed and engaged. Regular news updates cover local, national, and international stories, ensuring that listeners stay connected to what’s happening in the region and beyond. In addition, Focus Radio offers a variety of entertainment programs that include interviews, talk shows, and community-focused segments, making it a versatile source of content for its audience.

Serving a Binational Community

Focus Radio’s geographical reach and cultural resonance make it a unique bridge between Mexico and the United States. The station's location in Reynosa allows it to broadcast effectively to McAllen and surrounding areas in Texas, creating a shared media space for a binational community that spans the Rio Grande. The station’s owner, Moi Merino, has shaped its programming to reflect this dual identity, blending elements from both countries to foster a sense of unity and shared experience.

Concesión Social: A Commitment to Community Service

As part of the Concesión Social network, Focus Radio operates under a social concession license, which places a strong emphasis on community service. This designation ensures that the station prioritizes content that benefits the public, such as educational programming, cultural preservation, and information that supports social welfare. The goal is not merely to entertain but also to inform and uplift the community it serves.

Focus Radio’s dedication to this mission is evident in its balanced content strategy, which combines music with meaningful talk and news segments. Whether it’s playing beloved Mexican classics or delivering timely news reports, Focus Radio positions itself as a vital source of information and entertainment for a diverse and engaged audience.

A Station with Local Roots and Global Reach

While its primary focus is on the local community, Focus Radio’s appeal extends far beyond Reynosa. Its mix of genres, from traditional Latin American music to contemporary hits, resonates with listeners who appreciate a rich musical heritage. The station’s bilingual approach, spanning both Spanish and occasional English content, further broadens its reach, making it accessible to a wider demographic that includes second-generation Hispanic Americans in Texas.

With its strong commitment to its audience and a programming lineup that bridges cultures and borders, Focus Radio (Reynosa) - 1670 AM stands out as a prominent voice in the region’s media landscape. It continues to be a trusted source of entertainment and information for a binational community, celebrating the shared heritage of Reynosa and McAllen while embracing the unique nuances of both cultures.