WXRY 99.3 FM

WXRY 99.3 FM: Columbia’s Gateway to Eclectic Adult Album Alternative Music

In the vibrant city of Columbia, South Carolina, WXRY 99.3 FM stands out as a distinctive voice in the world of adult album alternative (AAA) radio. Owned by the University of South Carolina, WXRY is celebrated for its diverse and eclectic musical programming, offering a rich tapestry of sounds that span from the 1960s to the present.

WXRY's format is a feast for the ears, blending a variety of genres including rock, folk, blues, jazz, and world music. This broad spectrum ensures that listeners are consistently treated to a mix of both well-loved classics and lesser-known gems. The station’s commitment to diversity in music is evident in its carefully curated playlists, which cater to a wide range of musical tastes.

One of the station's standout features is its specialty programming. "The Local Beat," for example, shines a spotlight on local music, providing a platform for artists from the Columbia area and beyond to reach a broader audience. Another notable show, "The Vinyl Hour," offers a nostalgic journey through classic vinyl records, celebrating the rich sound quality and historic significance of vinyl as a format.

WXRY 99.3 FM’s dedication to offering a unique listening experience is matched by its commitment to providing a diverse range of music and cultural programming. For those in Columbia and the surrounding areas looking to explore a wide array of musical styles and enjoy specialty shows, WXRY is a top choice.

With its emphasis on eclecticism and local artistry, WXRY 99.3 FM continues to be a beloved fixture in the Columbia music scene, offering a refreshing alternative to mainstream radio.